Online reviews have long been one of the key decision-making factors when choosing products and services. However, a new BrightLocal study that analyzes data from the past 15 years shows that consumer behavior is evolving. Modern users are not so fixated on impeccable ratings, prefer alternative platforms for finding information and are more willing to …

The Future of Online Reviews: Why Text Ratings are becoming a Thing of the Past Read More »

In the era of AI search, special attention is being paid to how artificial intelligence handles queries related to finance, health, politics, and law. These queries are classified as “Your Money or Your Life” (YMYL), because errors in responses can affect the health, well-being, or financial condition of users. A recent SE Ranking study compared …

How Google AIO, ChatGPT and DeepSeek handle YMYL requests Read More »

In the online business world, it often seems that to succeed, you need to create something innovative, fashionable, and visually appealing. However, the reality is that the most profitable websites can be incredibly boring, but still generate thousands of dollars a month. Today we will look at some such examples and see how simple ideas …

How boring websites bring in more than $30,000 per month to their owners: 4 examples Read More »

The audience of social networks continues to attract the closest attention of webmasters and arbitrators who are ready to actively monetize traffic. Due to recent events, the capabilities of some of them, especially those blocked by Roskomnadzor, have significantly decreased. Recommendation of the month: Telega.in — native integration platform in Telegram channels. Manually verified channels …

Traffic arbitrage trends in social networks 2025: which platforms are still profitable Read More »

A recent study has revealed the problem of websites relying on JavaScript for structured data (micro-markup). This data, often in JSON-LD format, is difficult for AI crawlers to access if it is not contained in the initial HTML response. Crawlers such as GPTBot (used in ChatGPT), CloudeBot, and PerplexityBot cannot execute JavaScript and skip any …

How to make your website’s structured data accessible to AI Read More »

Twenty CMS and website creation platforms were ranked according to the degree of web accessibility. WordPress got good results, but the winner may surprise you. HTTP Archive has published a report on the state of web accessibility of websites on the Internet, based on estimates obtained using Lighthouse Accessibility Audit, a function of Google’s Lighthouse …

Wix vs WordPress: Who won the battle for Web accessibility Read More »

A new report shows how an AI content factory with hundreds of websites earns money from media advertising, including from world-famous brands, mimicking major media outlets. The next time you read sports news on the Internet, double check the URL you are at… Recommendation of the month: Telega.in — native integration platform in Telegram channels. …

Automated Content Farms are Gaining Momentum by Parasitizing Major Media outlets Read More »

New Year – new beginnings. It’s time to look for a new job in the field of SEO in the West! I offer you a selection of foreign brands and agencies that are currently recruiting employees for open positions in the field of search marketing. I warn you in advance: you will need good English …

Fresh SEO vacancies from brands and agencies: jobs for specialists remotely Read More »

I’m summarizing the traditional results of the year. There have been so many events in 2024 that it feels like not one year has passed, but several years. Sanka and I got an Armenian residence permit, went to Turkey with her and my brother for a vacation, I attended two conferences for webmasters (Yerevan and …

The results of 2024 from an SEO graduate student: travel, revenue growth and blog drawdown Read More »

BrightEdge corporate SEO service shared the results of the analysis of millions of search queries, identifying 6 key trends in Google organic search related to the rollout of November 2024 Core Update. The data obtained allows us to conclude where the search engine algorithm will move in late 2024 and early 2025, and what is …

Google November 2024 Core Update: conclusions from the analysis of millions of search queries Read More »