Most of the audience on the Internet today are machines. Ask the chatbot a question and observe what is happening with the web space hiding behind it. To form an answer, the bot “reads” 30-40 pages, selects the necessary information and gives you a concise, neat paragraph. You don’t see these pages or follow the …
John Mueller from Google explained how the “confirm that you are not a robot” verification screen can lead to the exclusion of site pages from the Google index and the selection of another site as canonical. The “confirm that you are not a robot” check, used to block bad traffic, can sometimes cause pages to …
Confirm that you are not a robot: how website protection can kick pages out of Google Read More »
Most SEO teams talk about “AI visibility” as a single space. New data on 3.7 million mentions in ChatGPT, Perplexity and Google AI Overviews show that this is not the case. And the gap between the three AI systems is wider (and strategically more important) than your dashboard probably recognizes. In today’s article, we will …
ChatGPT, Perplexity and Google cite different sites: only 2.37% of URLs match Read More »
Today, it is not necessary to be able to program to launch a website. It is enough to explain the task to the neural network in your own words, get a draft version of the page, and then consistently improve it in the chat. However, you should not expect that a complex digital product will …
How to make a website with a neural network: five services for vibcoding in 2026 Read More »
Google’s WebMCP and the agency web are changing SEO from clicks to automation, transactions, and machine-to-machine interaction. Imagine the internet, where a machine fills out your contact data collection forms, buys your goods, and negotiates with your internal system. While many SEO experts are currently debating whether to block AI search robots, call themselves SEO …
Google prepares search without people: what will WebMCP change in SEO Read More »
Research shows that using prompta from users “reliably” reduces the accuracy of certain types of tasks, but it works well in other categories. Using “You are an expert” type promptings can both improve and degrade performance. A new study shows that hints like “You are an expert” improve compliance with a person’s expectations, but they …
Expert promptness can make ChatGPT and other AI responses worse. Read More »
The sources say the same thing, the model has a choice, and your page becomes interchangeable: the AI can receive information from you, your competitor, or a third party, and give an equivalent response. When only one source has data, the model becomes dependent, and dependencies are quoted, while interchangeable sources are compressed. Analysis of …
The content barrier is dead: what the AI search will quote instead of your articles Read More »
An SEO specialist’s experiment in publishing misinformation shows how easy it is to gain high positions in Google Search and AI Overviews with false information in 2026. An SEO specialist who created a news article using AI noticed a fiction about a non-existent update to the Google core in March 2026 and decided to publish …
SEO Experiment: How easy is it to spread misinformation on Google Read More »
SISTRIX analyzed more than 100 million German keywords and found that Google AI Reviews reduce the click-through rate of the first position from 27% to 11%. The impact varies depending on the industry. Google AI Overviews reduce the click-through rate of the first organic position in Germany by 59%, according to SISTRIX analysis of more …
Google AI Reviews have reduced the top organic CTR in Germany by 59% Read More »
Data on 4 million AI citations shows that syndicated press releases are hardly used in AI responses. Editorial content and own news resources show the best results. A BuzzStream report based on an analysis of 4 million AI citations showed that press releases distributed by through syndication channels, they are practically not found in AI-generated …
The AI search hardly links to syndicated news or press releases. Read More »
