Research shows that using prompta from users “reliably” reduces the accuracy of certain types of tasks, but it works well in other categories. Using “You are an expert” type promptings can both improve and degrade performance. A new study shows that hints like “You are an expert” improve compliance with a person’s expectations, but they …
Expert promptness can make ChatGPT and other AI responses worse. Read More »
The sources say the same thing, the model has a choice, and your page becomes interchangeable: the AI can receive information from you, your competitor, or a third party, and give an equivalent response. When only one source has data, the model becomes dependent, and dependencies are quoted, while interchangeable sources are compressed. Analysis of …
The content barrier is dead: what the AI search will quote instead of your articles Read More »
An SEO specialist’s experiment in publishing misinformation shows how easy it is to gain high positions in Google Search and AI Overviews with false information in 2026. An SEO specialist who created a news article using AI noticed a fiction about a non-existent update to the Google core in March 2026 and decided to publish …
SEO Experiment: How easy is it to spread misinformation on Google Read More »
SISTRIX analyzed more than 100 million German keywords and found that Google AI Reviews reduce the click-through rate of the first position from 27% to 11%. The impact varies depending on the industry. Google AI Overviews reduce the click-through rate of the first organic position in Germany by 59%, according to SISTRIX analysis of more …
Google AI Reviews have reduced the top organic CTR in Germany by 59% Read More »
Data on 4 million AI citations shows that syndicated press releases are hardly used in AI responses. Editorial content and own news resources show the best results. A BuzzStream report based on an analysis of 4 million AI citations showed that press releases distributed by through syndication channels, they are practically not found in AI-generated …
The AI search hardly links to syndicated news or press releases. Read More »
The annual MAC–2026 Partner Marketing Conference was held in Yerevan on May 26 and 27. This year, perhaps, I prepared for MAC the best: I took a week off, moved to Yerevan from Gyumri and made a normal plan for the event. I even took tickets for myself and Sanka in advance – in early …
The current account is the working pillar of the business: payments, taxes, acquiring, salary go through it. In order not to waste time, you can open a checking account for sole proprietors online, without queues and trips to the office, and upload documents in a couple of clicks. Then we’ll get down to business: where …
Checking account for sole proprietors: how to choose a bank, open it and not overpay Read More »
The most profitable campaigns in terms of ROAS (profitability of advertising expenses) are those that take advantage of existing demand. And a review of ContentSquare with 99 billion sessions shows that the situation is only getting worse. Brand search increases your ROAS score by attributing to you the demand that you already have, while all …
Brand Tax: How Google Sells You Your Own Customers Read More »
The tools keep changing. The wall they’re crashing into isn’t. Every few years, the SEO industry discovers a new way to mass produce content and convinces itself that this time it will work. That the huge volume of pages will overload Google’s ability to evaluate quality. That if you just publish a lot, then the …
You’re not scaling content, you’re scaling garbage. Read More »
Four months after the December update of the search algorithm core, Google launched its first major update of the core algorithm in 2026: March 2026 Core Update. The update was announced on March 27, and its implementation ended on April 8, lasting just under two weeks. It has led to more diverse and less consistent …
March 2026 Core Update: Google takes traffic from aggregators and gives it to brands Read More »
