The most profitable campaigns in terms of ROAS (profitability of advertising expenses) are those that take advantage of existing demand. And a review of ContentSquare with 99 billion sessions shows that the situation is only getting worse. Brand search increases your ROAS score by attributing to you the demand that you already have, while all …
Brand Tax: How Google Sells You Your Own Customers Read More »
The tools keep changing. The wall they’re crashing into isn’t. Every few years, the SEO industry discovers a new way to mass produce content and convinces itself that this time it will work. That the huge volume of pages will overload Google’s ability to evaluate quality. That if you just publish a lot, then the …
You’re not scaling content, you’re scaling garbage. Read More »
Four months after the December update of the search algorithm core, Google launched its first major update of the core algorithm in 2026: March 2026 Core Update. The update was announced on March 27, and its implementation ended on April 8, lasting just under two weeks. It has led to more diverse and less consistent …
March 2026 Core Update: Google takes traffic from aggregators and gives it to brands Read More »
The MAC-26 in Yerevan will be held at the end of May, and the organizers have begun to reveal the first wave of speakers. It is important not so much that this is another big event, but rather which people were brought to the front line of the announcement: there is a dating expert, a …
MAC 2026 through the lens of speakers: where the affiliate market is really moving Read More »
Gary Iyesh and Martin Split from Google released a podcast about Googlebot, in which they explained that it is not one independent entity, but hundreds of crawlers for various products and services, most of which are not published in open documentation. What is Googlebot The crowling infrastructure has its own name Hundreds of crawlers that …
An analysis of conversations with ChatGPT has shown that standard and premium models almost always refer to different sources for the same queries. Ask the same questions of the standard and premium ChatGPT models, and they will almost always quote different sources, according to Writesonic analysis.
A new study among U.S. workers shows that 14% of them report “brain overheating” from excessive use of AI. Among them, marketers have the highest rate — 26%. An article in the Harvard Business Review, prepared by researchers from the Boston Consulting Group and the University of California, Riverside, reports that 14% of the 1,488 …
Marketers Face the Highest levels of Brain Fatigue Due to AI Read More »
This post could be shortened to a single phrase, but then you will most likely go “somewhere”, burn out, remain without legalization and return in six months (or live in a gray area). You need to go to a place where you can both (a) work and (b) legalize. Everything else is secondary: the sea, …
Where to leave Russia: a universal guide for all occasions Read More »
The creator of NanoClaw claims that Google ranks the fictitious site above his project, despite 18,000 stars on GitHub, news in the press and the correct configuration of structured data. In tests conducted on March 5, the simulator site ranked first in Google search results by project name. The real site, nanoclaw.dev, did not even …
The creator of NanoClaw has lost the SEO battle against a fake website Read More »
John Mueller from Google explains how website content can influence whether GoogleBot will scan your site map. John Mueller from Google answered the question why an error appears in the Search Console when receiving a sitemap, although the server logs show that GoogleBot has successfully uploaded it. The question was asked on Reddit. The author …
