Google’s AI responses are expanding their presence in nine niches, while the tool itself dominates almost half of all search queries. A new study from BrightEdge shows that although AI responses have expanded their reach since launch, they have not yet completely displaced traditional organic search results: just over half of queries still receive classic …

AI Overviews capture output: organic content goes below the first screen Read More »

On May 25, 26 and 27, the Meridian Exhibition Center in Yerevan will host the traditional annual partner marketing conference – MAC 2026. And I’m coming to see her again! What exactly will be on the MAC this year What you can do What happened last time My working participation scenario What exactly will be …

I’m going to the MAC Affiliate Conference in Yerevan at the end of May 2026 Read More »

When ranking websites, Google and Bing take into account brand mentions and citations, along with backlinks. Therefore, today we will talk about how to optimize the brand-link ratio to improve visibility in the 2026 organic search. We all know that backlinks are important for SEO. But as search engines become more intelligent, it is important …

The revolution in the balance of brand mentions and links: how Google is changing link building Read More »

I’m summarizing the traditional results of the year. 2025 was about the same as 2024. I started earning more money, blogging much less often, and at the end of the year, several unforeseen events occurred, which is why we still haven’t moved to Greece. Key events of 2025 Winter 2025 Spring 2025 Summer 2025 Autumn …

The results of 2025 from an SEO graduate student: events, money, statistics Read More »

A recent Ahrefs podcast provides data showing that brand mentions on third-party websites help improve visibility in artificial intelligence search engines. It was found that brand mentions are closely correlated with higher positions in artificial intelligence search engines, indicating that you and I have firmly entered a new era of off-page SEO. Citations and data …

How Brand Mentions Enhance visibility in AI Search Read More »

Court documents in the Google antitrust case revealed information about FastSearch, a proprietary system that few SEO experts have heard of. It is at the heart of how Google forms its AI Reviews, prioritizing speed over the deeper analysis underlying traditional search results. This difference raises an important question: what exactly does FastSearch prioritize? What …

Google FastSearch and RankEmbed: A new search architecture for AI answers Read More »

GEO/AEO is being criticized by SEO experts, who claim that at best it’s just SEO and at worst it’s unconfirmed lies. Are the SEO experts right, or are they just defending their territory? Bing recently published a guide on visibility in artificial intelligence search engines, which provides a great opportunity to check whether optimization for …

AEO and GEO tactics review leads to unexpected SEO discoveries Read More »

When you’ve been studying Google and Yandex algorithms for 15 years, you start to understand the market’s behavior. If someone had told me 5 or 10 years ago that my SEO skills would help me successfully trade cryptocurrencies, I would have laughed. However, life often surprises us. I’ve dedicated almost half of my conscious life …

How SEO helped me start earning money in the crypto market Read More »

Emotional advertisements increase sales of high-priced and high-quality products. Informational advertisements work best for low-priced and low-quality products. This is exactly the conclusion that can be drawn from the study “The Impact of Informational and Emotional Television Ad Content on Online Search and Sales”, published in the Journal of Marketing Research. Research context Application recommendations …

Emotions vs. Facts: Which Ads Sell More Expensive and Cheaper Products Read More »

Why is CPA better than Revshare? Using real-world examples (Keitaro, William Hill, Cityads, etc.), I explain why “lifetime” percentages are rarely eternal, and tell you my path from a revshara to a CPA. A brief overview: how revshare and CPA work Keitaro: when lifetime deductions end abruptly William Hill and others: history repeats itself My …

CPA vs Revshare: Why Lifetime Payouts Don’t Make Sense Read More »