Google’s WebMCP and the agency web are changing SEO from clicks to automation, transactions, and machine-to-machine interaction. Imagine the internet, where a machine fills out your contact data collection forms, buys your goods, and negotiates with your internal system. While many SEO experts are currently debating whether to block AI search robots, call themselves SEO …

Google prepares search without people: what will WebMCP change in SEO Read More »

Research shows that using prompta from users “reliably” reduces the accuracy of certain types of tasks, but it works well in other categories. Using “You are an expert” type promptings can both improve and degrade performance. A new study shows that hints like “You are an expert” improve compliance with a person’s expectations, but they …

Expert promptness can make ChatGPT and other AI responses worse. Read More »

An SEO specialist’s experiment in publishing misinformation shows how easy it is to gain high positions in Google Search and AI Overviews with false information in 2026. An SEO specialist who created a news article using AI noticed a fiction about a non-existent update to the Google core in March 2026 and decided to publish …

SEO Experiment: How easy is it to spread misinformation on Google Read More »

SISTRIX analyzed more than 100 million German keywords and found that Google AI Reviews reduce the click-through rate of the first position from 27% to 11%. The impact varies depending on the industry. Google AI Overviews reduce the click-through rate of the first organic position in Germany by 59%, according to SISTRIX analysis of more …

Google AI Reviews have reduced the top organic CTR in Germany by 59% Read More »

Data on 4 million AI citations shows that syndicated press releases are hardly used in AI responses. Editorial content and own news resources show the best results. A BuzzStream report based on an analysis of 4 million AI citations showed that press releases distributed by through syndication channels, they are practically not found in AI-generated …

The AI search hardly links to syndicated news or press releases. Read More »

The annual MAC–2026 Partner Marketing Conference was held in Yerevan on May 26 and 27. This year, perhaps, I prepared for MAC the best: I took a week off, moved to Yerevan from Gyumri and made a normal plan for the event. I even took tickets for myself and Sanka in advance – in early …

MAC-2026 in Yerevan: how I went to the conf and realized that my schemes are still too small Read More »

The current account is the working pillar of the business: payments, taxes, acquiring, salary go through it. In order not to waste time, you can open a checking account for sole proprietors online, without queues and trips to the office, and upload documents in a couple of clicks. Then we’ll get down to business: where …

Checking account for sole proprietors: how to choose a bank, open it and not overpay Read More »

The most profitable campaigns in terms of ROAS (profitability of advertising expenses) are those that take advantage of existing demand. And a review of ContentSquare with 99 billion sessions shows that the situation is only getting worse. Brand search increases your ROAS score by attributing to you the demand that you already have, while all …

Brand Tax: How Google Sells You Your Own Customers Read More »

The tools keep changing. The wall they’re crashing into isn’t. Every few years, the SEO industry discovers a new way to mass produce content and convinces itself that this time it will work. That the huge volume of pages will overload Google’s ability to evaluate quality. That if you just publish a lot, then the …

You’re not scaling content, you’re scaling garbage. Read More »