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MAC 2026 through the lens of speakers: where the affiliate market is really moving

The MAC-26 in Yerevan will be held at the end of May, and the organizers have begun to reveal the first wave of speakers. It is important not so much that this is another big event, but rather which people were brought to the front line of the announcement: there is a dating expert, a …

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Marketers Face the Highest levels of Brain Fatigue Due to AI

A new study among U.S. workers shows that 14% of them report “brain overheating” from excessive use of AI. Among them, marketers have the highest rate — 26%. An article in the Harvard Business Review, prepared by researchers from the Boston Consulting Group and the University of California, Riverside, reports that 14% of the 1,488 …

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The creator of NanoClaw has lost the SEO battle against a fake website

The creator of NanoClaw claims that Google ranks the fictitious site above his project, despite 18,000 stars on GitHub, news in the press and the correct configuration of structured data. In tests conducted on March 5, the simulator site ranked first in Google search results by project name. The real site, nanoclaw.dev, did not even …

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AI Overviews capture output: organic content goes below the first screen

Google’s AI responses are expanding their presence in nine niches, while the tool itself dominates almost half of all search queries. A new study from BrightEdge shows that although AI responses have expanded their reach since launch, they have not yet completely displaced traditional organic search results: just over half of queries still receive classic …

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I’m going to the MAC Affiliate Conference in Yerevan at the end of May 2026

On May 25, 26 and 27, the Meridian Exhibition Center in Yerevan will host the traditional annual partner marketing conference – MAC 2026. And I’m coming to see her again! What exactly will be on the MAC this year What you can do What happened last time My working participation scenario What exactly will be …

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The revolution in the balance of brand mentions and links: how Google is changing link building

When ranking websites, Google and Bing take into account brand mentions and citations, along with backlinks. Therefore, today we will talk about how to optimize the brand-link ratio to improve visibility in the 2026 organic search. We all know that backlinks are important for SEO. But as search engines become more intelligent, it is important …

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