Google’s patent for fan-out queries (query fan-out): thematic search

Google’s patent for thematic search strongly echoes Query Fan-Out AI Mode, a system for researching deep, broad and complex queries. The patent, filed by Google in December 2024, is a close analogue of the “fan queries” technique used by Google’s artificial intelligence mode. The patent, called “Thematic Search,” provides insight into how AI-Mode responses are …

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Results of MAC 2025 in Yerevan: how was the main affiliate conference of the year (and why will I go again next year)

On May 20 and 21, Yerevan hosted one of Europe’s largest partner marketing conferences, the MAC Affiliate Conference 2025. As I wrote in the announcement, I went to it with pleasure. It’s time to share my impressions with you. I prepared for the MAC this year in advance: I planned a week’s vacation so that …

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The Future of Online Reviews: Why Text Ratings are becoming a Thing of the Past

Online reviews have long been one of the key decision-making factors when choosing products and services. However, a new BrightLocal study that analyzes data from the past 15 years shows that consumer behavior is evolving. Modern users are not so fixated on impeccable ratings, prefer alternative platforms for finding information and are more willing to …

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How Google AIO, ChatGPT and DeepSeek handle YMYL requests

In the era of AI search, special attention is being paid to how artificial intelligence handles queries related to finance, health, politics, and law. These queries are classified as “Your Money or Your Life” (YMYL), because errors in responses can affect the health, well-being, or financial condition of users. A recent SE Ranking study compared …

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How boring websites bring in more than $30,000 per month to their owners: 4 examples

In the online business world, it often seems that to succeed, you need to create something innovative, fashionable, and visually appealing. However, the reality is that the most profitable websites can be incredibly boring, but still generate thousands of dollars a month. Today we will look at some such examples and see how simple ideas …

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Traffic arbitrage trends in social networks 2025: which platforms are still profitable

The audience of social networks continues to attract the closest attention of webmasters and arbitrators who are ready to actively monetize traffic. Due to recent events, the capabilities of some of them, especially those blocked by Roskomnadzor, have significantly decreased. Recommendation of the month: Telega.in — native integration platform in Telegram channels. Manually verified channels …

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How to make your website’s structured data accessible to AI

A recent study has revealed the problem of websites relying on JavaScript for structured data (micro-markup). This data, often in JSON-LD format, is difficult for AI crawlers to access if it is not contained in the initial HTML response. Crawlers such as GPTBot (used in ChatGPT), CloudeBot, and PerplexityBot cannot execute JavaScript and skip any …

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Wix vs WordPress: Who won the battle for Web accessibility

Twenty CMS and website creation platforms were ranked according to the degree of web accessibility. WordPress got good results, but the winner may surprise you. HTTP Archive has published a report on the state of web accessibility of websites on the Internet, based on estimates obtained using Lighthouse Accessibility Audit, a function of Google’s Lighthouse …

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Automated Content Farms are Gaining Momentum by Parasitizing Major Media outlets

A new report shows how an AI content factory with hundreds of websites earns money from media advertising, including from world-famous brands, mimicking major media outlets. The next time you read sports news on the Internet, double check the URL you are at… Recommendation of the month: Telega.in — native integration platform in Telegram channels. …

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