Creating high-quality content is a great way to promote commercial projects on the Global Network. But if you are not developing your own link profile, then you are not using all the available features to the full. Because only one high-quality backlink can significantly change the effectiveness of your basic marketing strategy (with a competent approach).
Google highly values the content of the link profile and, apparently, is not going to abandon this approach to ranking resources included in the search index in the near future.
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- High-quality links are hard to get
- How to get backlinks
- How to make a guest blog more visible
- Use a personal brand
- Promote ideas that suit your audience
- Write quality content
- 5 effective guest blogging tactics
- 1. Use your own source data
- 2. Adapt ready-made articles
- 3. Use trends
- 4. Use internal linking
- 5. Highlight semantic clusters
- Conclusion
High-quality links are hard to get
The effectiveness of website promotion largely depends on the content of your link profile. If it includes only low-grade and frankly garbage resources, then no positive effect can be expected in principle.
Backlinks work correctly only if they are:
- They are affixed from reputable resources that have high indicators in the eyes of the search engine.
- Link to relevant content from a thematically similar area. Related materials should cover the same topic, helping to fully disclose it to the target audience.
It is difficult to get any links that can qualitatively affect the process of website promotion. Because they will be expensive, because the owners of thematically suitable commercial projects understand that selling links is one of the possible options for monetization of the resource.
How to get backlinks
Your own “guest blog” (a blog with the possibility of publishing guest posts) will be an excellent tool for developing a link profile. And all because it allows you to achieve high results, at relatively low costs.
The guest blog helps:
- Build long-term relationships with colleagues on the shop floor, which will help to get backlinks from suitable projects.
- Effectively promote your projects without unnecessary financial costs. Make it one of the items of expenditure in your budget and regularly allocate funds for it.
- Attract the target audience, thanks to the popular and fascinating content.
Most marketers and SEO specialists are open to interacting with guest blogs. Therefore, it will be easier to attract attention to it than it may seem at first glance.
How to make a guest blog more visible
Your guest blog may be ignored by potential partners for various reasons. Let’s look at the most common of them:
- you have not tied it to your personal brand;
- your ideas do not resonate with the target audience;
- the published content is not of high enough quality.
If you cope with these problems, the process of promoting guest posts will get off the ground and begin to bring real benefits to the main project.
Use a personal brand
Refuse mass mailings of offers for the placement of guest posts. Instead, focus on the most specific and personalized appeals to well-known and popular representatives of the chosen industry.
Personal appeals that involve interaction with a specific person stand out significantly against the background of the spam that is sent out by negligent marketers.
Communicate with colleagues and draw attention to yourself. Thus, you will be able to look for various options for promising collaborations that can bring mutual benefit to all parties involved.
Promote ideas that suit your audience
Very often, guest materials are sent to popular blogs that have nothing to do with the main thematic focus of the resource. And, of course, they are all rejected. Because the owner of a successfula project on the Global Network will not offer its own audience material that does not meet its user intent. After all, this can lead to a decrease in the main indicators that affect the ranking of the resource in search engines.
The easiest way to write guest posts is based on the detected gaps in the semantic core. At the same time, it does not matter whose guest blog we are talking about. If you want to get a backlink from a competitor’s project, just write them an article on a topic that their SEO specialists missed. Of course, this way you will help them attract more organic traffic, but it will be directed to your material, which will contain a backlink.
Write quality content
Never publish low-grade texts. This may affect your credibility within the chosen industry. Just one low-quality article can lead to the fact that colleagues will stop taking your opinion into account. Moreover, it may even affect the assessment of your level of expertise in terms of search algorithms. They simply will not rank the author of low-grade materials highly.
When writing a guest post on an external resource, it should be understood that the attendance of the page on which your backlinks are located largely depends on its quality. Therefore, the maximum return from guest posts can be obtained only with the right articles that can attract and hold the attention of the audience. If the user has read the entire text and is interested in its content, the probability that he will follow the link increases significantly.
5 effective guest blogging tactics
If you integrate guest blogging into your own marketing strategy (as, for example, I do with a blog seo-aspirant.ru ), use the following recommendations in order to get the most out of this tool.
1. Use your own source data
Do not neglect such opportunities as conducting independent surveys and research. By collecting statistical information, you produce high-quality content, which in the future will begin to spread independently on the Global Network and bring you significant backlinks.
The collection and analysis of statistics leads to the fact that the corresponding page is being used to create new articles. In other words, you will be referred to as a trusted source of information.
Examples of such articles on my blog:
- Tick Tok statistics: 40 interesting facts for a marketer
- Instagram statistics: 41 interesting facts
- Frightening PPC statistics for arbitrageurs and advertisers
2. Adapt ready-made articles
This is a great way to develop a large volume of guest posts. You have already created these materials and they just need to be recycled for use on external resources.
As a rule, articles are largely shortened and simplified for this purpose. This allows you to put a link to the main project, where people will start to go to get more detailed information on the topic.
I have a detailed guide on this tactic: Content adaptation: how to turn 1 post into 50.
3. Use trends
The easiest way is to work with hot topics that attract the attention of the target audience in a natural way. If there are some interesting events in your industry that are actively followed by all interested users, use this to write a number of guest articles.
At the same time, one voluminous material should be created on the main resource, which fully covers the affected topic and reveals it in all details. It is to him that links from guest posts will be put down.
My own examples of working with trends:
- 12 trending products that you should pay attention to
- 8 internet marketing trends
- Affiliate marketing trends worth following
4. Use internal linking
Internal links help to transfer weight to the key pages of the resource. Using guest posts to promote the main project, do not forget to link them inside the donor.
So your main commercial resource will be promoted, and the guest blog will additionally grow in its niche.
5. Highlight semantic clusters
Guest posts work in the same way as technical materials designed to generate a steady stream of targeted traffic to your resource. By highlighting large clusters of search queries and covering them in guest posts, you can get additional high-quality backlinks.
By creating useful and interesting materials, you increase your own credibility as an industry expert, as well as collect targeted traffic from external competitive resources.
Conclusion
Regardless of whether you buy guest posts as an advertiser or run your own blog with the possibility of posting guest posts, I hope this material will help you look at guest blogging from a new angle.
I myself work on both sides of this niche: I purchase guest posts for clients on their commercial resources and run several niche guest blogs. Therefore, if you still have any questions about the processes, welcome to the comments!