On May 25, 26 and 27, the Meridian Exhibition Center in Yerevan will host the traditional annual partner marketing conference – MAC 2026. And I’m coming to see her again!
- What exactly will be on the MAC this year
- What you can do
- What happened last time
- My working participation scenario
What exactly will be on MAC this year
- more than 5,000 visitors from 60+ countries;
- 170+ exhibition stands (40% of which were booked before the first official announcement);
- 10 thematic areas (probably top-1, as usual – gambling);
- 20 top speakers;
- 2 days of the exhibition + 1 additional day for networking.
What can I do
- Gaining new knowledge. The conference will feature many real leaders of the CPA industry – leading expert affiliates. They earn six figures a month and share proven strategies on stage and on the sidelines.
- Visiting the exhibition. Explore a huge exhibition area with over 170 leading affiliate marketing brands from around the world. Many of them exclusively participate in MAC, making it their only event in Eastern Europe.
- Parties and meetups. Experience the legendary events and parties organized by MAC partners. The headliners are the most popular artists. Everything is free for MAC guests (by invitation).
What happened last time
If you use an internal search on my blog, the first mentions of MAC can be found in articles from 2021, when I was giving away three tickets to an event for my subscribers. At that time there were about 3,000 participants, 80 booths, 30 reports and 2 days of fruitful networking.
In 2024, when they moved to Yerevan, the geography of the participants expanded to 50 countries and 100 companies. I had a separate announcement, and then a summing up, including a private afterparty.
In 2025, I wrote a full-fledged longrid about MAC, in preparation for the next event. You can read it if you want to understand the essence of all this. There are tips and life hacks for beginners. Well, there was a traditional MAC-25 report too, where without it!?
My working participation scenario
I usually look at such conferences as a combination of three tasks:
The first is “business—to-business” meetings: 8-12 pre-planned contacts (ideally with a clear exchange of value: who is useful to whom). With a scale of “thousands of participants”, otherwise it’s easy to break up and not have time to do anything.
The second is market intelligence: go through the expo/zones so that after the event you will have a list of 10-20 signals (which products/services are actively promoted, which verticals/approaches are “in fashion”, which communication formats are used).
The third is content: not to “listen to everything”, but to collect abstracts for your current tasks (in my case, this is usually the intersection of SEO/marketing/affiliate programs).
If you’re going too, you can cross paths on the spot. I am highly likely to write short notes/totals along the way (as I usually do) on Instagram (example of 2025).
Approximate travel timeline:
- May 25: arrival in Yerevan, check-in at the hotel, first meetings within the framework of various prepati activities.
- May 26: the first day of the conference, registration, exploration, reports (they can be viewed later in the recording), expo, meetings.
- May 27: the second day of the conference, finish meetings, gather contacts, record the results, outline future tasks, afterparty (they promise even this time a transfer for everyone except Gold).
Perhaps, if there are a lot of different activities, I will arrive a little in advance, on the numbers 23-24, and return back on 28-29. But here I will look at and book a hotel closer to the point.
If you are thinking of visiting MAC this year, it is better to buy tickets in advance, because then they will increase in price. Plus, Diamond’s private areas are limited in size, so at some point such tickets may simply run out. It’s all the same with hotels and plane tickets – whoever gets up first gets his slippers.
With the promo code “SEOASPIRANT” you can get a 10% discount on the GOLD and VIP categories!
Will I be giving away tickets for subscribers this year? Maybe, maybe not… Will there be any more announcements? They will definitely be, but only in the Telegram. So subscribe if you haven’t done it yet!