In the online business world, it often seems that to succeed, you need to create something innovative, fashionable, and visually appealing. However, the reality is that the most profitable websites can be incredibly boring, but still generate thousands of dollars a month. Today we will look at some such examples and see how simple ideas can turn into a stable source of income.
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- 1. Unit converter — $35,000 per month
- 2. Excel templates — $40,000 per month
- 3. Print speed test — $140,000 per month
- 4. PDF converter — $1+ million per month
- Conclusion: how to make a profitable “boring” website?
1. Unit Converter — $35,000 per month
Unitconverters.net strong is a website where users can convert units of measurement: kilometers to miles, kilograms to pounds, and more.
It would seem that what could be more boring and simpler (ChatGPT will write you a calculator or converter in 5 minutes)? However, due to the high demand for such simple tools and competent SEO optimization, the site attracts more than 4.5 million users per month (and an average of 1 user views 1.5 pages per session).
How the site earns money:
- Uses contextual advertising (banner ads), which is displayed when using converters.
- The main traffic source is Google organic search.
Calculating income:
- Average RPM (revenue per thousand views) is $5.
- With this kind of traffic, it brings more than $35,000 per month.
Lesson: Simple idea + organic traffic = stable income.
2. Excel templates — $40,000 per month
Website chartsheets.com sells templates for Excel and Google Sheets. These are various files for accounting, financial planning, and even the organization of New Year’s holidays.
Why it works:
- People are willing to pay for ready-made solutions that save them time.
- The cost of templates ranges from $10 to $170, and the average site earns $40,000 per month.
How the site receives traffic:
- Unlike other examples, some of the traffic is bought through advertising.
- Organic search also plays an important role.
Lesson: By selling digital goods, you can scalebusiness without significant costs.
3. Print speed test — $140,000 per month
Typingtest.com strong is a website where users can test their typing speed, play small games, and even take a course to improve their typing skills.
Key indicators:
- 3.6 million visitors per month.
- Each user views 8 pages on average (this is a very high indicator).
- Revenue comes exclusively from advertising (banner ads).
Estimated income:
- With RPM = $5, the site earns more than $140,000 per month.
Why it works:
- People regularly search for such tools on Google.
- Free access to the test attracts a large number of users.
Lesson: Free services with high user engagement are perfectly monetized through advertising.
4. PDF Converter — $1+ million per month
Smallpdf.com strong offers online tools for working with PDF: conversion, compression, editing, and more. This service is so popular that it attracts 45 million visitors per month.
How the site earns money:
- Unlike other examples, there are no ads on the site.
- Monetization takes place through a subscription — $12 per month for the premium version.
Financial indicators:
- Annual revenue is estimated at $12-17 million.
- Even if only 1% of users subscribe, it earns millions of dollars per month.
Why it works:
- PDF conversion is an urgent need for millions of people around the world.
- The site offers value for free, but at the same time promotes the subscription.
Lesson: The combination of free access and premium functionality is a powerful earnings model.
Conclusion: how to make a profitable “boring” website?
These examples show that seemingly boring ideas can make serious money.
The main conclusions:
- Simplicity is the key to success. Users love tools that help them solve their tasks quickly.
- Organic traffic is a valuable asset. SEO-optimized websites with useful functionality can generate millions of free visitors per month.
- Advertising or subscriptions are two key monetization models. If your site collects good traffic, you can monetize it either with ads or premium services.
- Don’t be afraid of banal ideas. What matters is not how “cool” your site is, but how useful it is.
So maybe your next successful project has been in your head for a long time — it just seems too boring to you.