The economic model of bloggers is actively discussed by all people who are not involved in this environment. After all, this employment option allows you to realize your own potential in extremely comfortable conditions and get good money for it.
And although it may seem from the outside that the world of blogging is bright, colorful and generally good, no matter how you look at it, in fact, everything is completely different. After all, the vast majority of authors of even high-quality content earn less than average specialists in any other professional field.
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According to a recent research report by Kajabi, which managed to reach two thousand bloggers, it was possible to form a general impression of how this economic model actually works on the Internet.
And, attention, spoiler: “96% of authors earn less than 100 thousand dollars a year”.
This pattern was discovered back in 2022 by the Influencer Aspire platform. Her research led to exactly the same results. Back then, more than $100,000 per year accounted for 4.3% of the total number of bloggers. Moreover, 48% of successful authors earn less than $15,000 per year.
Therefore, anyone, with the right and thorough approach to the implementation of their idea, is really able to start making money from their own hobbies.
But the money will be very modest, so, in most cases, they do not even allow you to quit your main job. There are not as many bloggers who really live only on the released content as it might seem.
And for every successful project that “shoots” and brings thousands of dollars to its owner, there are several thousand or even tens of thousands of ruined hopes.
The key point from the report is that:
In an industry estimated to reach $480 billion by 2027, more than 50 million authors are trying to make a living online. Nevertheless, 66% of authors in 2022 received most of their income from one source — brand deals. It is easy for those with millions of subscribers to survive through brand deals, but for most authors they are unpredictable and involve wild competition.
Thus, Kajabi indirectly hints that it is vital for a modern blogger to diversify his own sources of income. By using five or more earning strategies, you will be able to stay afloat and meet the dynamic demands of the global advertising market.
Working with digital products has become one of the noteworthy options for monetizing your own content. For example, a bolger can associate his name with one or another thematically appropriate brand (become an ambassador). Over time, his name and the brand name will become identified by the audience, which will increase the effectiveness of integrations and set the advertiser up for long-term cooperation.
All this suggests that you should start your project on the Internet by exploring the market and searching for various opportunities to earn money on the content of a particular topic. Rushing into blogging headlong, giving up your main job, without even realizing if you have any prospects, is not too far-sighted.
Here is another revealing excerpt from the Kajabi report:
Authors with six-digit income figures realized that instead ofInstead of chasing subscribers and brand deals or waiting for payments from the fund for content creators, they need to diversify and own their own revenue streams outside of social networks. They use social platforms to expand their audience, but they know that the key to entrepreneurial success is diversification.
Most authors still focus on YouTube video hosting. No one is able to compete seriously with this platform yet. Therefore, it will be necessary to diversify income rather within the framework of the tools available on it. At least for video bloggers. And this leads us to another problem: “90% of YouTube videos never get even 1,000 views.”
Anyone can really offer their own content to the general public by posting it on social networks or on other popular platforms. But, unfortunately, the vast majority of users follow trends and do not pay any attention to novice authors.
Therefore, the economics of blogging has a huge number of pitfalls and limitations, which you can only deal with by acquiring a sufficient amount of practical experience.
In other words, you will have to improve the content, its presentation and format for years, conduct your own research, and master more and more new tools. Only years of continuous efforts and huge investments in self-development will allow you to start getting a return on the project.
So if you have enough motivation and you are ready to move forward, no matter what, you can make money from your own hobby.
How to earn more than $100,000 per year on blogging
Below is a general extract from the Kajabi report, which is worth focusing on if you want to start your own blog and earn from 100 thousand dollars a year on it. The data is sorted by popularity and effectiveness.
Source of income:
- Sale of digital products (courses, e-books, various templates, etc.).
- Affiliate programs (pay-per-view, streams, Google AdSense, etc.).
- Sale of physical goods.
- Personal training and consultations.
- Online training.
The most profitable digital products:
- Online courses
- Digital downloads
- Subscriptions
- Consultations
Facebook Instagram The most profitable social networks:
- YouTube
- TikTok
Niches where you can earn the fastest:
- Beauty
- Fitness
- Games
Niches with the most money:
- Business and Marketing
- Finance
- Real estate
The volume of the required audience:
- 10-99 thousand subscribers.
- 100-999 thousand subscribers.
- 0-10 thousand subscribers.
- More than 1 million subscribers.
The most promising regions for blogging:
- USA (English).
- Brazil (Portuguese).
- Europe (Spain, France, Germany, Great Britain).
Ideally, you need to run an English-language video blog about business and marketing, using AI to create content, gathering people on your own site and monetizing it with courses, affiliate programs and direct advertising. Now there is the most fertile ground for this, given the popularity of cryptocurrencies and investments.
And also to perfectly match the average portrait for a blogger earning more than $100,000 per year, it is desirable to be a man with a higher education and devote all his time to this business (blogging).
So it’s time to break into blogging!