Court documents in the Google antitrust case revealed information about FastSearch, a proprietary system that few SEO experts have heard of. It is at the heart of how Google forms its AI Reviews, prioritizing speed over the deeper analysis underlying traditional search results. This difference raises an important question: what exactly does FastSearch prioritize? What …

Google FastSearch and RankEmbed: A new search architecture for AI answers Read More »

GEO/AEO is being criticized by SEO experts, who claim that at best it’s just SEO and at worst it’s unconfirmed lies. Are the SEO experts right, or are they just defending their territory? Bing recently published a guide on visibility in artificial intelligence search engines, which provides a great opportunity to check whether optimization for …

AEO and GEO tactics review leads to unexpected SEO discoveries Read More »

When you’ve been studying Google and Yandex algorithms for 15 years, you start to understand the market’s behavior. If someone had told me 5 or 10 years ago that my SEO skills would help me successfully trade cryptocurrencies, I would have laughed. However, life often surprises us. I’ve dedicated almost half of my conscious life …

How SEO helped me start earning money in the crypto market Read More »

Emotional advertisements increase sales of high-priced and high-quality products. Informational advertisements work best for low-priced and low-quality products. This is exactly the conclusion that can be drawn from the study “The Impact of Informational and Emotional Television Ad Content on Online Search and Sales”, published in the Journal of Marketing Research. Research context Application recommendations …

Emotions vs. Facts: Which Ads Sell More Expensive and Cheaper Products Read More »

Why is CPA better than Revshare? Using real-world examples (Keitaro, William Hill, Cityads, etc.), I explain why “lifetime” percentages are rarely eternal, and tell you my path from a revshara to a CPA. A brief overview: how revshare and CPA work Keitaro: when lifetime deductions end abruptly William Hill and others: history repeats itself My …

CPA vs Revshare: Why Lifetime Payouts Don’t Make Sense Read More »

The researchers tested whether unconventional query strategies, such as threats (as suggested by Google co-founder Sergey Brin), affect the accuracy of AI. They found that some of these unconventional methods improved the accuracy of responses by up to 36% for certain questions, but cautioned that users who try such approaches should be prepared for unpredictable …

Will AI become smarter if it is threatened: researchers test Sergey Brin’s hypothesis Read More »

John Muller and Martin Splitt from Google discussed whether AI will replace SEO professionals. Muller expressed a sensible opinion about the reality of the web ecosystem and AI-based chatbots in their current form. Context of the discussion Is it worth learning SEO in 2025? Why can’t AI replace creative professionals? Context of the discussion The …

Even Google claims that AI will not replace SEO specialists, and businesses need them Read More »

Google CEO Sundar Pichai responded to webmaster concerns about the impact of recent changes in search and clarified his position on the web ecosystem and how it fits into what he calls the “next phase of search.” The responses were given in the context of a recent interview on the Lex Fridman podcast. Recommendation of …

Google: “AI Will Not Replace the Web” – Is This True or a Comfort for Webmasters? Read More »

Google’s patent for thematic search strongly echoes Query Fan-Out AI Mode, a system for researching deep, broad and complex queries. The patent, filed by Google in December 2024, is a close analogue of the “fan queries” technique used by Google’s artificial intelligence mode. The patent, called “Thematic Search,” provides insight into how AI-Mode responses are …

Google’s patent for fan-out queries (query fan-out): thematic search Read More »

On May 20 and 21, Yerevan hosted one of Europe’s largest partner marketing conferences, the MAC Affiliate Conference 2025. As I wrote in the announcement, I went to it with pleasure. It’s time to share my impressions with you. I prepared for the MAC this year in advance: I planned a week’s vacation so that …

Results of MAC 2025 in Yerevan: how was the main affiliate conference of the year (and why will I go again next year) Read More »