A few years ago, marketers began to actively explore the Chinese social network TikTok. It provides ample opportunities to promote products aimed at a young audience.
The exponential growth of Tik Tok’s audience has led to the emergence of many commercial pages promoted for the purpose of further placement of advertising materials. And such accounts need tools for effective growth and development. Because the internal algorithms of the social network impose strict requirements on the content that gets to the top of the news feed. Popular channels always turn out to be higher than less successful competitors.
So today I will share with you a basic guide for novice SMM specialists who decided to quickly enter the Tick Current, and make the most of it by rapidly gaining subscribers and choosing the right monetization.
Recommendation of the month: Netology is an educational platform for teaching modern in-demand professions in the following areas: Marketing, Business and Management, Design and UX, Programming, Analytics and Data Science, EdTech, B2B. Over 10 years of work, they have trained more than 60,000 specialists.
- Target audience analysis
- Upgrade your account to TikTok Pro
- Follow the trends
- Educate the audience
- Use tags
- The publication time is important
- Use the challenge system
- Use the Stitch function
- Take advantage of external promotion opportunities
- Publish user-generated content
- External tools for Tik Tok
- Paid promotion tools in TikTok
- Conclusion
Target audience analysis
The first step is to determine the most appropriate audience segments. You should not promote your materials without targeted keywords. It is necessary to determine the parameters and preferences of users that correspond to the advertised products.
By creating narrow-profile content, you ensure a high conversion rate in the future. And let the number of subscribers not reach the million or ten million mark. But every commercial publication will lead to the formation of leads and effective sales. This is what allows us to hope for the formation of a pool of regular advertisers who want to sign long-term contracts with you on favorable terms.
Among other things, Tik Tok has a special section that will help you at the start of a commercial account.
Upgrade your account to TikTok Pro
A professional account demonstrates to the target audience the seriousness of your intentions. Specialized specialists are always more trustworthy than inexperienced amateurs.
TilTok Pro status allows potential advertisers to track the activity of your account’s audience. Based on these statistics, commercial offers are formed. As a rule, businesses do not have a desire to be placed on the basic pages of a social network.
Follow the trends
Most of TikTok’s popular trends are based on songs and music. Short videos are very often accompanied by certain musical compositions that set an emotional mood.
Moreover, popular songs help promote content, thanks to their recognition and relevance. If you want to reach new audience segments within a social network, integrate various popular soundtracks into your posts.
Educate the audience
The mix of entertainment and educational elements makes the content more diverse and interesting from the point of view of the target audience. If you teach your subscribers something useful, they will begin to delve into the essence of the published materials more thoroughly. Advertisers are willing to pay good money for such views.
Use the
tagsThe social network actively uses hashtags in order to determine the thematic direction of content. By choosing trending and relevant keys, you can quickly and effectively promote content in the feed.
There are specialized tools for analyzing the popularity of certain hashtags. If you are building your business on an audience from social networks, it will be better to use serious paid solutions.
I could recommend dozens or even hundreds of third-party tools here, but it’s better to just hint that in the same AIPRM plugin for ChatGPT, you can type “TikTok” into the search and get 20+ cool highly specialized promptov, verified by the community of webmasters.
Publication time is important
The appropriate time of day depends on the chosen topic and the composition of the audience. Strive to publish materials in the time range when the largest number of users suitable for you are online and actively surfing.
As a rule, the more views posts gain, the more actively account subscribers grow. Therefore, pay attention to the early morning, when people go to work and scroll through the tape in transport, lunch breaks, and evening time. The most solvent audience is enclosed in these time ranges. Time zones should also be taken into account, especially for local businesses.
Use the challenge system
She has successfully caught on in many social networks. Challenges have become very popular among bloggers and influencers, which is why they occupy high places in the ranking of the most popular content.
To ensure the stable growth of a commercial account, you need to regularly participate in challenges that interest your target audience.
Use the Stitch function
The tool was announced in 2020. The social network allows you to stitch a publication from several videos, forming collaborations for mutual promotion.
Communicating with colleagues on the shop floor and establishing contacts with other owners of commercial accounts, you will definitely find those who want to create joint videos.
Take advantage of the opportunities of external promotion
A full-fledged multi-channel network promotion strategy is able to demonstrate qualitatively better results, in comparison with promotion only within one social network. Include work with other similar platforms in it.
The target audience should be given the opportunity to receive materials in the most convenient place for them. And if users want to see publications not only in TikTok, help them with this.
All kinds of video uploads to YouTube Shorts, Instagram, Facebook, Twitter and other similar communities work perfectly (the same Reddit, for example). Just follow the rules. You may have to edit the videos so that they are not taken down for duplicates.
Publish user-generated content
Thanks to posts from other people, trust in the brand is growing. The degree of audience engagement increases, which directly affects the reach and place in the news feed.
You can start your own line of challenges, or create a set of personal hashtags through which your subscribers can share content with you. User-generated content has been working great for years, and not only in Tik Tok.
External tools for Tik Tok
It is often simply impossible to do moderation and administration yourself. As the brand grows and develops, it is necessary to delegate some of the responsibilities to hired specialists or automated services.
Fortunately, there are plenty of professional tools developed today. Therefore, you can set up and debug the automation of most routine processes without any problems.
Any tasks related to expanding the influence of your account can be implemented through third-party tools. Hootsuite had a great post on this topic.
Paid promotion tools in TikTok
By taking advantage of the internal possibilities of paid promotion, you can significantly accelerate the initial growth of the project. Advertising on the Tik Tok social network allows you to reach a wide audience by mixing publications into the news feed of potential subscribers.
The tool is called TikTok Ads Manager. Access to it is opened after creating an advertiser account. This status provides ample opportunities to promote commercial accounts. The choice of specific solutions depends only on your own goals and financial capabilities.
Keep in mind that you can only promote publications that meet the internal requirements of the social network. This means that the video sequence and soundtrack should not violate copyrights.
Conclusion
The best way to increase the number of subscribers to TikTok for both brands and individuals is to first understand who you want to communicate with. This is true for all social networks.
Then, to attract more subscribers to your Tiktok profile, create videos that resonate with your ideal audience and use trends such as trendy music, challenges and hashtags.
There are no shortcuts when it comes to organic promotion to get more subscribers, so do the preparatory work, work hard and enjoy the results.
However, if organic promotion is too slow for you, you can upgrade your TikTok account to Pro and buy views through TikTok’s own advertising services.
As with all other social media campaigns, don’t forget to include a compelling CTA in your content so that your viewers become regular subscribers and customers.
Good luck!